2020 Marketing Goals: Midyear Catch-Up

Back in January, I laid out my goals for my book publishing and marketing efforts for this year. Now that we’re over the halfway mark of the year, it’s time to review–and likely revise–my goals.

By the way, does anyone else feel like we’re living in a completely different world now compared to January? It’s like we stepped into the dark timeline.

Most ridiculous moment of UK politics this year? : ukpolitics Continue reading “2020 Marketing Goals: Midyear Catch-Up”

Promote Your Book through Giveaways

Welcome to part two of my series on strategies to promote a new book release. This time, we’re going to take a closer look at running giveaways for your new book.

The idea of a giveaway may be a little intimidating for a number of reasons, but it can be a great way to build readership and get some attention on your book. Continue reading “Promote Your Book through Giveaways”

4 Ways to Advertise Your New Book Online

Last month, I talked briefly about 4 broad strategies you could use to promote a new book release. Even though I’m still in the drafting phase of my short stories, I want to start researching book promotion strategies so I’m prepared for publication.

For this post, I’ll start looking into online advertising for a new book release.

Continue reading “4 Ways to Advertise Your New Book Online”

4 Strategies to Promote Your Book Release

It’s been a long time since I’ve written about actual marketing strategies, so I wanted to find a topic I could cover in greater depth over the next several months:

Promoting a New Book Release!

This topic is relevant to my own publishing efforts, since I’m writing and aiming to publish a two-part novella later this year. I’ll start off with a summary of different book promotion strategies, and then deep-dive into each topic in later posts.

Continue reading “4 Strategies to Promote Your Book Release”

2020 Marketing Goals: Short Story or Bust

Last week I reviewed my book marketing goals for 2019 and summarized how those went.

TLDR: meh.

But the past is gone and we must look forward! So here are my plans for 2020 on the book publishing, marketing, and selling fronts. Continue reading “2020 Marketing Goals: Short Story or Bust”

2019 Book Marketing Goals Wrap-Up

2020 somehow feels like it’s already gone by so fast, until I stop and realize it’s only the second week.

Anyway, now that I’ve reviewed the numbers for this site in 2019, it’s time to go back to my book marketing goals for a final check-up. Continue reading “2019 Book Marketing Goals Wrap-Up”

Pre-2020 Goals and Ideas

For whatever reason I’ve been thinking a bit about my writing and publishing goals for next year, including my goals for this site. That, of course, leads me into thinking about what I want to do with this site in general.

I’m not going to write my full book marketing goals post for 2020 yet, because it’s 11pm on a Monday, and it’s not quite 2020. However, I’d like to set the stage a bit for how I may approach the coming year, and get some thoughts onto virtual paper. Continue reading “Pre-2020 Goals and Ideas”

Poorly Written Headlines #5

Looks like we have a two-fer today! This is a headline and sub-headline combination for the same release. They were collectively so bad that I had to discuss them together.

I’ll examine each part separately and then discuss them together. Here are some tips for writing amazing headlines.

Continue reading “Poorly Written Headlines #5”

2019 Marketing Goals: 3rd-Quarter Check-In

We have entered the final quarter of the year, and since I actually have a few meaningful updates to share, I wanted to check in on my marketing goals for 2019 as we hit the final stretch.

A few months ago, in my mid-year check-in, I revised my book marketing goals based on the (lack of) progress I had made to that point. Continue reading “2019 Marketing Goals: 3rd-Quarter Check-In”

Plagiarism and Copyright: The Dark Side of Publishing in the Digital Age

Those dreaded words. Plagiarism. Copyright. Infringement. Fraud.

Plagiarism of online work and exploitation of a person’s online profile and platforms are very real fears. As someone who can be very easily searched and found on Google in various results, I know this all too well. Continue reading “Plagiarism and Copyright: The Dark Side of Publishing in the Digital Age”