The day of reckoning has finally arrived. In just a few minutes, I’ll be heading down to DC for Awesome Con!
I have parking spots reserved for each of the next three days, and I got my books on time! These are the boxes I have to haul down there.
And here’s my actual merch, my newly printed matte-finish books and bookmarks!
I think the matte finish came out really well, even though it’s not as dark as the bookmarks–that was sort of the idea.
I have 35 books with me, which is probably way too many, but I wanted to have some extra anyway for whatever my next chance to meet readers will be.
I forewent buying flyers for “The Grand Mythos” or a banner, due to budget and time constraints (a.k.a., I’m unemployed, and I did not give myself enough time to prepare), so I printed some promo text on the back of these bookmarks.
I included a blurb for Aston and Jaed, a promo for “The Grand Mythos”, and some info on where people can find me. It’s not fancy, but it was easy to do and it gets the point across.
I’ll be posting pictures from the convention on my Imgur account: WardeOfEverfeld.
And I’m sure I’ll have tons to recap after the event. Today is an 8+ hour day, so I might be a wee bit tired. We’ll see.
Okay, no more delaying! I’m nervous and excited as hell. To Awesome Con!
Well, this week came up a lot faster than I had anticipated. We were off on our first road trip with Nugget for the last 10 days, visiting family in Michigan and Milwaukee. We had a great time, but now we’re back in the swing of normal life
Yesterday, I discussed how a bad press release headline can kill your book promotion efforts before they’ve begun. But I’d like to provide some actual examples of what headlines do right, and what they do wrong.
So here’s the first in what will be an ongoing series:
What this headline does right:
Gives the genre: science fiction adventure
Gives the intended audience: young readers
Tells us that this is a series of books, so either the author already has books published, or they intend to publish more, i.e., we should all keep paying attention to them
It’s concise, just 67 characters, meaning most of it will appear in search engine results pages
What this headline does wrong:
Describing the book as fabulous
What makes a book fabulous? What makes this specific book fabulous? Is it fabulously well-written? Is there fabulous characterization, or fabulous world-building? Is the plot fabulously paced?
Flowery adjectives can make a headline pop, but by leaving the description vague, this headline is effectively meaningless.
The first ten words tell me a lot about the What, which is great. But the final two give me no hint of Why I should care. Young adult sci-fi books are a dime a dozen right now, and this headline fails to stand out from the crowd.
That’s it for now. I’d be happy to hear anyone else’s thoughts on this headline or my critique. I’ll try to do one or two of these each month.
Way back in 2017, I wrote about the four basic elements of a good press release. In that post, I discussed how the headline and sub-headline should be used to hook a potential reader into actually reading the rest of your press release.
But I don’t think I emphasized enough one simple truth about press releases:
At some point during the pre-publishing process for my first novel, I said that I wanted to be relatively transparent about how well my books did.
Well, it’s been over three months since I published The Warden of Everfeld: Memento. I’ve already talked about how my PPC campaigns performed. Now, it’s time to have a quick look at how they and my other marketing efforts helped me actually sell books.
Goals are funny. Sometimes, when they’re outside of your direct control, it’s better not to pay too close attention to them.
I lost sight of any specific marketing or statistical goals for this website for this year, since most of my efforts focused on publishing and promoting The Warden of Everfeld: Memento. So without particularly trying, we’ve hit a lot of goals… from 2017.