Promote Your Book through Giveaways

Welcome to part two of my series on strategies to promote a new book release. This time, we’re going to take a closer look at running giveaways for your new book.

The idea of a giveaway may be a little intimidating for a number of reasons, but it can be a great way to build readership and get some attention on your book. Continue reading “Promote Your Book through Giveaways”

4 Ways to Advertise Your New Book Online

Last month, I talked briefly about 4 broad strategies you could use to promote a new book release. Even though I’m still in the drafting phase of my short stories, I want to start researching book promotion strategies so I’m prepared for publication.

For this post, I’ll start looking into online advertising for a new book release.

Continue reading “4 Ways to Advertise Your New Book Online”

How Bad Headlines Ruin Your Book Marketing Efforts

Way back in 2017, I wrote about the four basic elements of a good press release. In that post, I discussed how the headline and sub-headline should be used to hook a potential reader into actually reading the rest of your press release.

But I don’t think I emphasized enough one simple truth about press releases:

If your headline and/or sub-headline are not eye-catching, no one will read your release. Continue reading “How Bad Headlines Ruin Your Book Marketing Efforts”