Tag: branding

Marketing Your Novel: The Marketing Strategy!

On By Steven D'AdamoIn On Publishing, Writers - Steve D'Adamo2 Comments

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

As I mentioned in my Friday Write-Day post a few days ago, some business-like details have fallen into place regarding the publishing of my book this year. This has allowed me to lay out a basic timeline and strategy for promoting and publishing my upcoming fantasy novel, The Warden of Everfeld: Memento. Continue reading “Marketing Your Novel: The Marketing Strategy!” →

Marketing Your Novel: Indirect Marketing through Social Media

On By Steven D'AdamoIn On Publishing, Writers - Steve D'Adamo2 Comments

marketing-your-novel

Want to know a secret?

I don’t like social media. I use it, like most people, to keep up with friends and family and laugh at dank memes and cat videos, but otherwise, I rather despise it.

There’s just too much noise, and it stresses me out with overexposure. I’m an introvert by nature, and social media only tends to amplify the loudest, most reactive, and most obnoxious qualities of human interaction.

But, the fact is, some form of social media is basically a required piece of a marketing strategy. Continue reading “Marketing Your Novel: Indirect Marketing through Social Media” →

Marketing Your Novel: Intro to SEO

On By Steven D'AdamoIn On Publishing, Writers - Steve D'Adamo4 Comments

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

While I am not going to be talking exclusively about SEO in this series, SEO happens to be one of the major facets of Content Marketing, a larger theory and set of strategies of online marketing. Thus, at least a basic introduction to SEO is necessary. So… Continue reading “Marketing Your Novel: Intro to SEO” →