I wrote earlier this month that I was reserving longer-term goals for my book publishing and marketing efforts, so here we are. In some ways, I have come to find yearly publishing and marketing goals a bit strange when I’m not publishing multiple books per year — or even one book per year.
However, I still think it’s important to have something to shoot for in any endeavor.
Continue reading “Book Publishing and Marketing Goals c. 2021”
Two weeks ago, I suggested in my wrap-up post for 2020 marketing goals that I hadn’t yet reached my goal for sales/giveaways of my books in 2020. I just wanted to run one giveaway through KDP Select to close out the year.
After a modest performance the first day and a half, my KDP Select giveaway picked up some steam and lifted me well beyond my original goal. Here’s how it went. Continue reading “How KDP Select Helped My Book Promotion”
Well, it’s not quite the end of 2020, but I’m ready to put a pin in my marketing goals for this year. The main reason: marketing did not go well for me. I can likely point to a number of reasons that this is the case, but the primary one is that I was likely too ambitious to start the year, and even a little too ambitious with my adjusted goals at the mid-year point.
One key thing I’ve learned this year is to aim high in my goals while still being more pragmatic about which ones are really attainable. Let’s dig in. Continue reading “2020 Marketing Goals Wrap-Up”
Welcome to part two of my series on strategies to promote a new book release. This time, we’re going to take a closer look at running giveaways for your new book.
The idea of a giveaway may be a little intimidating for a number of reasons, but it can be a great way to build readership and get some attention on your book. Continue reading “Promote Your Book through Giveaways”
Last week I reviewed my book marketing goals for 2019 and summarized how those went.
TLDR: meh.
But the past is gone and we must look forward! So here are my plans for 2020 on the book publishing, marketing, and selling fronts. Continue reading “2020 Marketing Goals: Short Story or Bust”
2020 somehow feels like it’s already gone by so fast, until I stop and realize it’s only the second week.
Anyway, now that I’ve reviewed the numbers for this site in 2019, it’s time to go back to my book marketing goals for a final check-up. Continue reading “2019 Book Marketing Goals Wrap-Up”
Looks like we have a two-fer today! This is a headline and sub-headline combination for the same release. They were collectively so bad that I had to discuss them together.
I’ll examine each part separately and then discuss them together. Here are some tips for writing amazing headlines.
We’re a little over halfway through the year, so I thought I would provide an update to the marketing goals I set earlier in the year for my book and this website.
To be fair, I haven’t given much thought to my book marketing goals since Awesome Con in April. Granted, I was much more focused on finding a job most of that time, but this will be a good refresher for us all. Continue reading “Midway Check-In: 2019 Book Marketing Goals”
I know we’re already a month a and a half into the year, but I haven’t yet laid out my book marketing plans. I needed some time to mull over what my real goals were and how I can actually reach them.
Answering the first question is easy: Sell. More. Books. As for the second question, well, let’s discuss. Continue reading “Marketing Your Novel: 2019 Goals”
At some point during the pre-publishing process for my first novel, I said that I wanted to be relatively transparent about how well my books did.
Well, it’s been over three months since I published The Warden of Everfeld: Memento. I’ve already talked about how my PPC campaigns performed. Now, it’s time to have a quick look at how they and my other marketing efforts helped me actually sell books.
Continue reading “A Quarterly Sales Report, and Other Things I never Thought I’d Write”
Evening Satellite Publishing 