Way back in 2017, I wrote about the four basic elements of a good press release. In that post, I discussed how the headline and sub-headline should be used to hook a potential reader into actually reading the rest of your press release.

But I don’t think I emphasized enough one simple truth about press releases:

If your headline and/or sub-headline are not eye-catching, no one will read your release. Continue reading “How Bad Headlines Ruin Your Book Marketing Efforts” →