It’s been a long time since I’ve written about actual marketing strategies, so I wanted to find a topic I could cover in greater depth over the next several months:
Promoting a New Book Release!
This topic is relevant to my own publishing efforts, since I’m writing and aiming to publish a two-part novella later this year. I’ll start off with a summary of different book promotion strategies, and then deep-dive into each topic in later posts.
As I write “Survivor”, my not-officially-titled duology, I keep thinking about how I might be able to organize my world-building canon better.
Most of what I’ve written in my fantasy universe has been in The Warden of Everfeld stories, of which I have one novel published and one in draft. “Survivor” is the first story that does not overlap WoEM, but shares some of its history and geography with those novels. And I want to make sure that what I write in one doesn’t contradict the other.
This one was a sub-headline, but I still have issues with it.
Want to learn how to write good headlines? Check this out. Perhaps it’s time to write a post about creating good sub-headlines…
What this sub-headline does right:
Tells us the author’s purpose for writing the book… I guess?
What this sub-headline does wrong:
Takes a cliche expression and makes it blander.
Doesn’t actually tell us anything about the book.
History repeats itself, if we ignore history we are doomed to repeat it, etc. This sub-headline is essentially those cliche phrases except worded more poorly.
We can glean from this snippet (and the headline if you saw it), that this is for a historical novel. What type of history? That’s a mystery! (Not even the headline made that clear.) Maybe this book is really a detective caper where we have to guess which historical event it’s actually talking about, giving us clues along the way, but then there’s a big twist at the end!
The sub-headline of a press release is supposed to provide those little extra details that are just too wordy for a short snappy headline.
Here’s the how Google populates the press release I sent announcing that WoEM had been published. See that smaller text beneath the main headline? That’s officially called the meta description, but for a press release, that’s where the sub-headline would populate.
My sub-headline isn’t perfect, but it provides at least a little extra information. Notice how Google truncates it after about 150 characters? That makes it even more important that you front-load that summary with information that potential readers can act on.
What could be done differently:
Just rewrite the whole thing. Replace it with a description of the book, perhaps an actual piece of advice that could be taken from this mysterious history lesson. Or maybe tell us When and Where the book could be purchased.
As it currently reads, this sub-headline is effectively wasted space.
The day of reckoning has finally arrived. In just a few minutes, I’ll be heading down to DC for Awesome Con!
I have parking spots reserved for each of the next three days, and I got my books on time! These are the boxes I have to haul down there.
And here’s my actual merch, my newly printed matte-finish books and bookmarks!
I think the matte finish came out really well, even though it’s not as dark as the bookmarks–that was sort of the idea.
I have 35 books with me, which is probably way too many, but I wanted to have some extra anyway for whatever my next chance to meet readers will be.
I forewent buying flyers for “The Grand Mythos” or a banner, due to budget and time constraints (a.k.a., I’m unemployed, and I did not give myself enough time to prepare), so I printed some promo text on the back of these bookmarks.
I included a blurb for Aston and Jaed, a promo for “The Grand Mythos”, and some info on where people can find me. It’s not fancy, but it was easy to do and it gets the point across.
I’ll be posting pictures from the convention on my Imgur account: WardeOfEverfeld.
And I’m sure I’ll have tons to recap after the event. Today is an 8+ hour day, so I might be a wee bit tired. We’ll see.
Okay, no more delaying! I’m nervous and excited as hell. To Awesome Con!
Well, this week came up a lot faster than I had anticipated. We were off on our first road trip with Nugget for the last 10 days, visiting family in Michigan and Milwaukee. We had a great time, but now we’re back in the swing of normal life