Reblog: The Basics of PPC Marketing with Taboola

MLS Weech was kind enough to host one of my marketing pieces on his site last week — thanks man! Definitely check out his blog, and his books Caught and The Journals of Bob Drifter!

I wanted to include this piece, “The Basics of PPC Marketing with Taboola” with my ongoing Marketing Your Novel series. I’ll write a follow-up in the near future about how my campaigns performed overall.

M.L.S.Weech's avatarM.L.S. Weech

Greetings All,

I’m super stoked about this post.  I’ve known Steven since I’ve started blogging, and I consider him a friend above all. I also consider him one of my top marketing mentors, so when he offered to create a post, I jumped at  the chance.  His book, The Warden of Everfeld: Memento, is out now, and I’ve already ordered my paperback version and added it to my impossible to whittle down TBR list on Goodreads.   So, if you’re like me, and you feel like marketing is a tough nut to crack, please see below.


When I tell people I used to use PPC marketing as part of my job, they give me funny looks. When I tell them that I am now using PPC marketing to promote my first novel, they’re downright flummoxed.

But Pay-Per-Click Marketing is really quite simple: you pay a particular service to feed…

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Misplaced Missive #211 – Plans and Pathways

I can’t plan for the future,
But I can follow your future plan.
I’ll never understand –
Your timeline and timetable and timeframe,
But I think it’s a shame,
To let that stand in the way. Continue reading “Misplaced Missive #211 – Plans and Pathways”

Friday Write-Day: Vacation Writing

Busy week. My western adventures, as Jessie called them, ended yesterday.

From Colorado to Nevada and even California, I’ve seen a lot of beautiful vistas and lakes. I also managed to write a fair bit in my draft for The Warden of Everfeld: Legacy. Continue reading “Friday Write-Day: Vacation Writing”

Friday Write-Day: Time for a Break

From everything.

The wife and I are headed to Colorado this weekend for a wedding in the mountains — sure to be a beautiful time. After that, I’ll be visiting my sister in Nevada.

Hooray for new places! Continue reading “Friday Write-Day: Time for a Break”

Misplaced Missive #120 – Future Strangers and Never Again Friends

How long can we hold on,
To something so broken,
It no longer exists?
Something diminished to dust,
With all too quick fix ups,
Abrupt remedies, and
Corrupt intentions. Continue reading “Misplaced Missive #120 – Future Strangers and Never Again Friends”