Last month, I wrote a brief summary of how to create and manage a pay-per-click (PPC) campaign through Taboola.
Now that my campaign has ended, I’d like to go through and analyze how it all performed. Continue reading “How My Taboola PPC Campaigns Performed”
June is just about over, and that means we’re halfway through 2017. I set some pretty lofty goals for both my marketing and publishing efforts this year, so I think it’s only fair that I update you all on my progress so far.
Here’s how my 2017 marketing campaign has gone through six months. Continue reading “Mid-Year Marketing Report: How Are We Doing?”
Analytics.
That’s a big scary word that most people try to avoid at all costs. Unfortunately (for some), it’s the most important part of any marketing campaign. Analytics tell you how well your marketing campaign is performing in real data.
For an online press release, there are a few key data points you should be looking at. But let’s back up for a moment. I sent my first press release on April 25th. Continue reading “Press Release Analytics: How Our First PR Performed”
Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.
A few weeks ago in this space I discussed the specific marketing channels I would be using to achieve my goals for 2017, including the publication and distribution of my first novel, The Warden of Everfeld: Memento.
I have already discussed two of those channels (Facebook and PPC Ads) in previous posts, so now I’d like to discuss my third marketing channel: press releases. Continue reading “Marketing Your Novel: Online Press Releases”
Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.
As I mentioned in my Friday Write-Day post a few days ago, some business-like details have fallen into place regarding the publishing of my book this year. This has allowed me to lay out a basic timeline and strategy for promoting and publishing my upcoming fantasy novel, The Warden of Everfeld: Memento. Continue reading “Marketing Your Novel: The Marketing Strategy!”
Want to know a secret?
I don’t like social media. I use it, like most people, to keep up with friends and family and laugh at dank memes and cat videos, but otherwise, I rather despise it.
There’s just too much noise, and it stresses me out with overexposure. I’m an introvert by nature, and social media only tends to amplify the loudest, most reactive, and most obnoxious qualities of human interaction.
But, the fact is, some form of social media is basically a required piece of a marketing strategy. Continue reading “Marketing Your Novel: Indirect Marketing through Social Media”
Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.
While I am not going to be talking exclusively about SEO in this series, SEO happens to be one of the major facets of Content Marketing, a larger theory and set of strategies of online marketing. Thus, at least a basic introduction to SEO is necessary. So… Continue reading “Marketing Your Novel: Intro to SEO”
Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel. Also, I know free stock photos are lame. I’ll get my own legit photo for this series at some point, I promise.
As we move through this series, I’m going to try and tackle each subject in a logical manner, going deeper and deeper into the many topics and subtopics within marketing without jumping around too much. Thus, some of this information may seem repetitive, because we summarized a lot of it in my first post on where to begin with marketing your novel.
Today, we’ll look more closely at indirect marketing, since this type of marketing is more readily available to most writers, through the magic of the internet — and content marketing. Continue reading “Marketing Your Novel: Types of Indirect and Content Marketing”
Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel. Also, I know free stock photos are lame. I’ll get my own legit photo for this series at some point, I promise.
Telling people that I work in online marketing typically induces one of two reactions in people. Either, “holy crap, how could you work in such a scummy, manipulative industry,” or “wow, marketing my work is so intimidating, where do I begin?” Continue reading “Marketing Your Novel: Where to Begin?”
Evening Satellite Publishing 