On Publishing Sooner or Later: Pros & Cons

Over the last few months, I’ve been processing my ideas for writing and publishing books going forward. I last published something in 2019, with my short mythology series on Wattpad. I didn’t intend to go five-plus years until publishing my next story, but here we are.

I’m ready to embark on the next phase of my book writing/publishing journey. I say “embark”, because I’m not necessarily ready to publish right now — just to take the next steps. What I haven’t quite decided is how I want to proceed.

I could focus on my duology and try to get those out in 2025, at the soonest. That would enable me to attend a few book conventions or festivals with my duology and my previous novel, The Warden of Everfeld: Memento. I could also hold back, prepare several different stories, and then pursue a more deliberate publication schedule to drive higher overall sales.

So, I need to make a list of the pros and cons.

Publish sooner?

There’s no reason to make two different pros and cons lists, so I’m just going to focus on the most immediate question: Do I want to publish something in the near term, regardless of longer-term timelines?

Pros of publishing sooner

I could get my author name out there again.

  • Perhaps have new stories will help drive sales to WoEM. Then again, maybe that will draw unwanted attention to the fact that I have yet to publish my intended sequel to WoEM.
  • This likely implies a social media “presence” of some form, something I’m not thrilled about.

It would allow me to attend some book conventions or festivals with more than one book to sell.

  • I attended exactly one convention to sell my first book in 2019, and I greatly enjoyed it. It was so much more rewarding to talk to people about my book and meet other authors/creators face-to-face, instead of trying to advertise online.

I could feel like I’m making progress on my writing goals.

  • Perhaps a mental hurdle, but sitting on “finished” unpublished works for years could be a detriment to my motivation.

Cons of publishing sooner

I would be left with another uncertain publishing gap.

  • I could focus on finishing and publishing my current duology. However, once completed, I would feel the same pressure to identify a publishing timeline for my next work.
  • All the book marketing/sales threads, forums, and articles say that you shouldn’t leave too long a gap between publishing cycles. I’m not sure how important that is to me, though.

I’d likely need to establish a social media presence.

  • I’m not particularly interested in the idea of producing social media content just to get my name out there. I understand it’s something lots of authors have to do, but it would require additional mental energy I’d need to prepare for.

I’m not decided, but I think I’m leaning towards publishing sooner just to have something attainable to reach for. More pondering is needed.

Steve D

2020 Marketing Goals: Midyear Catch-Up

Back in January, I laid out my goals for my book publishing and marketing efforts for this year. Now that we’re over the halfway mark of the year, it’s time to review–and likely revise–my goals.

By the way, does anyone else feel like we’re living in a completely different world now compared to January? It’s like we stepped into the dark timeline.

Most ridiculous moment of UK politics this year? : ukpolitics Continue reading “2020 Marketing Goals: Midyear Catch-Up”

2019 Book Marketing Goals Wrap-Up

2020 somehow feels like it’s already gone by so fast, until I stop and realize it’s only the second week.

Anyway, now that I’ve reviewed the numbers for this site in 2019, it’s time to go back to my book marketing goals for a final check-up. Continue reading “2019 Book Marketing Goals Wrap-Up”

Pre-2020 Goals and Ideas

For whatever reason I’ve been thinking a bit about my writing and publishing goals for next year, including my goals for this site. That, of course, leads me into thinking about what I want to do with this site in general.

I’m not going to write my full book marketing goals post for 2020 yet, because it’s 11pm on a Monday, and it’s not quite 2020. However, I’d like to set the stage a bit for how I may approach the coming year, and get some thoughts onto virtual paper. Continue reading “Pre-2020 Goals and Ideas”

Poorly Written Headlines #5

Looks like we have a two-fer today! This is a headline and sub-headline combination for the same release. They were collectively so bad that I had to discuss them together.

I’ll examine each part separately and then discuss them together. Here are some tips for writing amazing headlines.

Continue reading “Poorly Written Headlines #5”

2019 Marketing Goals: 3rd-Quarter Check-In

We have entered the final quarter of the year, and since I actually have a few meaningful updates to share, I wanted to check in on my marketing goals for 2019 as we hit the final stretch.

A few months ago, in my mid-year check-in, I revised my book marketing goals based on the (lack of) progress I had made to that point. Continue reading “2019 Marketing Goals: 3rd-Quarter Check-In”

Plagiarism and Copyright: The Dark Side of Publishing in the Digital Age

Those dreaded words. Plagiarism. Copyright. Infringement. Fraud.

Plagiarism of online work and exploitation of a person’s online profile and platforms are very real fears. As someone who can be very easily searched and found on Google in various results, I know this all too well. Continue reading “Plagiarism and Copyright: The Dark Side of Publishing in the Digital Age”

Poorly Written Headlines #4

This one was a sub-headline, but I still have issues with it.

Want to learn how to write good headlines? Check this out. Perhaps it’s time to write a post about creating good sub-headlines…

What this sub-headline does right:

  • Tells us the author’s purpose for writing the book… I guess?

What this sub-headline does wrong:

  • Takes a cliche expression and makes it blander.
  • Doesn’t actually tell us anything about the book.

History repeats itself, if we ignore history we are doomed to repeat it, etc. This sub-headline is essentially those cliche phrases except worded more poorly.

We can glean from this snippet (and the headline if you saw it), that this is for a historical novel. What type of history? That’s a mystery! (Not even the headline made that clear.) Maybe this book is really a detective caper where we have to guess which historical event it’s actually talking about, giving us clues along the way, but then there’s a big twist at the end!

The sub-headline of a press release is supposed to provide those little extra details that are just too wordy for a short snappy headline.

Here’s the how Google populates the press release I sent announcing that WoEM had been published. See that smaller text beneath the main headline? That’s officially called the meta description, but for a press release, that’s where the sub-headline would populate.

My sub-headline isn’t perfect, but it provides at least a little extra information. Notice how Google truncates it after about 150 characters? That makes it even more important that you front-load that summary with information that potential readers can act on.

What could be done differently:

Just rewrite the whole thing. Replace it with a description of the book, perhaps an actual piece of advice that could be taken from this mysterious history lesson. Or maybe tell us When and Where the book could be purchased.

As it currently reads, this sub-headline is effectively wasted space.

Steve D

Poorly Written Headlines #2

This has been a bit of a slow week, so I thought I’d do another edition of Poorly Written headlines. It’s been a while since I did the first of these, so here’s a refresher on strategies to writing good press release headlines and sub-headlines.

What this headline does right:
  • Tells us the author’s name and book title (both redacted)
  • Tells us the genre: action thriller
  • It’s at least 63 characters long (depending on the real author and title length), but the phrase parallel universe would likely be cut off in listing pages, so all we’re really left with is the Who  and the What
What this headline does wrong:
  • Describes the book as taking place in a parallel universe

This headline is more of a statement than a news announcement. It reads as if it was pulled from a descriptive paragraph and slapped into the headline.

Why does it matter that this book takes place in a parallel universe? The vast majority of speculative fiction takes place in some form of alternate reality, whether it’s our universe with some weird shit happening, or a completely unique fantasy world.

Try searching for “parallel universe” on Google and you’ll get 500 million results. Add “books” to that search, and the top bar will show works by authors ranging from Pratchett, to Asimov, to Pullman. The book named in this headline is not competing with those names.

What could be done differently:

Basically, the back half of this headline is fluff; it has no real meaning, and it’s not doing the press release or the book it’s promoting any favors by being so generic.

Instead, the author could hint at why this parallel universe is interesting, or maybe provide a news announcement, such as the release date. Here’s an example without completely butchering the format:

[Author’s] exciting action thriller, [Book’s Title], will be Released this Summer!

It’s not perfect, but it provides some valuable information to the reader–they should check out this book and add it to their summer reading list.

What do you think? How would you make this headline pop more?

Steve D

Poorly Written Headlines #1

Yesterday, I discussed how a bad press release headline can kill your book promotion efforts before they’ve begun. But I’d like to provide some actual examples of what headlines do right, and what they do wrong.

So here’s the first in what will be an ongoing series:

What this headline does right:

  • Gives the genre: science fiction adventure
  • Gives the intended audience: young readers
  • Tells us that this is a series of books, so either the author already has books published, or they intend to publish more, i.e., we should all keep paying attention to them
  • It’s concise, just 67 characters, meaning most of it will appear in search engine results pages

What this headline does wrong:

  • Describing the book as fabulous

What makes a book fabulous? What makes this specific book fabulous? Is it fabulously well-written? Is there fabulous characterization, or fabulous world-building? Is the plot fabulously paced?

Flowery adjectives can make a headline pop, but by leaving the description vague, this headline is effectively meaningless.

The first ten words tell me a lot about the What, which is great. But the final two give me no hint of Why I should care. Young adult sci-fi books are a dime a dozen right now, and this headline fails to stand out from the crowd.

That’s it for now. I’d be happy to hear anyone else’s thoughts on this headline or my critique. I’ll try to do one or two of these each month.

Steve D