Tag: media

Marketing Your Novel: Why Send Press Releases?

On By Steven D'AdamoIn On Publishing, Writers - Steve D'AdamoLeave a comment

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

Well, it’s been quite some time since I’ve updated this series. The last time we checked in, I discussed marketing through social media.

Today, I’m going to take a look back to a previous post, in which I provided a summary of sending online press releases. Why?

Because I just sent my first press release! Continue reading “Marketing Your Novel: Why Send Press Releases?” →

Marketing Your Novel: Online Press Releases

On By Steven D'AdamoIn On Publishing, Writers - Steve D'AdamoLeave a comment

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

A few weeks ago in this space I discussed the specific marketing channels I would be using to achieve my goals for 2017, including the publication and distribution of my first novel, The Warden of Everfeld: Memento.

I have already discussed two of those channels (Facebook and PPC Ads) in previous posts, so now I’d like to discuss my third marketing channel: press releases. Continue reading “Marketing Your Novel: Online Press Releases” →

Trump’s Next Business Venture Might be Terrifying

On By Steven D'AdamoIn On Storytelling, Writers - Steve D'Adamo2 Comments
trump
http://i.imgur.com/kUBrvUP.jpg

Okay, so I’m writing a Trump post. How original. But bear with me for a moment, because I had a crazy idea last week that has sounded less crazy in my head the more I’ve let it simmer.

The last couple of weeks have seen the addition of two eyebrow-raising figures to Trump’s inner circle. Roger Ailes, the former founder, chairman, and CEO of Fox News, joined Trump as an “advisor”, and no one can seem to figure out what the hell he’s supposed to be “advising” for Baby Hands. Then, Stephen K. Bannon, the chairman of Breitbart News, was appointed as the chief executive of Trump’s presidential campaign.

These alliances aren’t really surprising on their surface. Fox News jumped on the Trumpwagon as soon as it realized that Cruz just wasn’t quite sensationalist enough for its brand, and Breitbart is what Fox News would be after a two-month coke binge followed by a one-month molly bender, just to take the edge off. Both have leveraged Trump’s celebrity to push ad revenue (along with CNN, NBC, and every other news outlet), and Trump has leveraged them to incite his mostly white, mostly male, mostly bigoted, mostly paranoid support base into a fever pitch of borderline American Fascism.

So why are these appointments important or at all relevant beyond Trump’s ongoing media frenzy? Continue reading “Trump’s Next Business Venture Might be Terrifying” →