4 Strategies to Promote Your Book Release

It’s been a long time since I’ve written about actual marketing strategies, so I wanted to find a topic I could cover in greater depth over the next several months:

Promoting a New Book Release!

This topic is relevant to my own publishing efforts, since I’m writing and aiming to publish a two-part novella later this year. I’ll start off with a summary of different book promotion strategies, and then deep-dive into each topic in later posts.

Continue reading “4 Strategies to Promote Your Book Release”

When the Doubt Creeps in

I had totally planned to write about marketing strategies this week, but I am mentally drained. Next week.

For now, I’m just going to unload a bit. A few things coalesced over the last several days that had me in serious doubt about my writing endeavors. As in, I honestly questioned whether I should be in the self-publishing arena, whether I even wanted my stories published at all. That was a first.

Here’s what happened, in the order that I remember it:

  • Writing my short story was extremely slow for me last week, and felt more tedious than anything.
  • I applied to a convention for this autumn, then realized that if I don’t make the cut, it might be difficult for me to get to any conventions this year, which is one of my big goals.
  • In not looking into conventions sooner, not thinking about Awesome Con over the winter, and making unrelated plans that made it too difficult to commit to Awesome Con at this point, I felt like I was already losing out on a big opportunity this year.
  • KDP emailed me saying they found parts of my book published elsewhere online, which is against their terms of service, and they took my book down from their market

That last one still irks me. They claimed to have found places where content in my novel were published online and asked me to provide explanations as to why.

…I have not published a single word of my novel anywhere in any online forum. They asked me to send them links of where they found my book’s content published, as if they were protecting my copyright by not telling me if anyone else was infringing on my copyright.

I sent them four links, two of which were on this site, one on YouTube, and one on Wattpad, and told them that I used my cover image in marketing materials, which is… kind of… what you do when you publish a book.

I then emphatically asked that they identify any other places they had allegedly found my book published online, because I was terrified that someone had stolen my story.

They replied thanking me for my cooperation, confirmed that my book would be made live on their platform again, and gave me no other information!

What the hell?

Am I supposed to assume that the four places I use my cover image online were what flagged their team to potential copyright infringement of my own book?

Maybe. I haven’t even bothered asking for clarification, because I’m 90% certain I won’t get any.

This episode took place over the course of about 18 hours, but that day-and-a-half had me questioning every decision I had made about writing and publishing stories over the previous six years.

The good news is that I’m mostly over it, I think. The first draft for my short story was bothering me, because I know it’s terrible at this point, and I wasn’t sure how to make not terrible.

But I also know that the first draft is always terrible, and that I just need to get the thing written so I can go back, scribble some notes, and rewrite it. I wrote up a small outline to help me figure out how to get from the middle of the story to the end, so that should make the writing process a little smoother.

Except tonight (Tuesday) because I can barely look straight ahead without my eyes drifting.

The moral of the story is this: You will always find a reason to doubt yourself as a writer. Sometimes, the universe gives you several reasons all at once! Take a moment to breathe, and then find a way around it.

I can still publish this short story this year. I can still attend a convention or two. And I can do some quick Google searches to make sure no one has stolen my book, even if it’s just for momentary peace of mind.

Steve D

2020 Marketing Goals: Short Story or Bust

Last week I reviewed my book marketing goals for 2019 and summarized how those went.

TLDR: meh.

But the past is gone and we must look forward! So here are my plans for 2020 on the book publishing, marketing, and selling fronts. Continue reading “2020 Marketing Goals: Short Story or Bust”

2019 Book Marketing Goals Wrap-Up

2020 somehow feels like it’s already gone by so fast, until I stop and realize it’s only the second week.

Anyway, now that I’ve reviewed the numbers for this site in 2019, it’s time to go back to my book marketing goals for a final check-up. Continue reading “2019 Book Marketing Goals Wrap-Up”

Poorly Written Headlines #5

Looks like we have a two-fer today! This is a headline and sub-headline combination for the same release. They were collectively so bad that I had to discuss them together.

I’ll examine each part separately and then discuss them together. Here are some tips for writing amazing headlines.

Continue reading “Poorly Written Headlines #5”

Plagiarism and Copyright: The Dark Side of Publishing in the Digital Age

Those dreaded words. Plagiarism. Copyright. Infringement. Fraud.

Plagiarism of online work and exploitation of a person’s online profile and platforms are very real fears. As someone who can be very easily searched and found on Google in various results, I know this all too well. Continue reading “Plagiarism and Copyright: The Dark Side of Publishing in the Digital Age”

Midway Check-In: 2019 Book Marketing Goals

We’re a little over halfway through the year, so I thought I would provide an update to the marketing goals I set earlier in the year for my book and this website.

To be fair, I haven’t given much thought to my book marketing goals since Awesome Con in April. Granted, I was much more focused on finding a job most of that time, but this will be a good refresher for us all. Continue reading “Midway Check-In: 2019 Book Marketing Goals”

Poorly Written Headlines #2

This has been a bit of a slow week, so I thought I’d do another edition of Poorly Written headlines. It’s been a while since I did the first of these, so here’s a refresher on strategies to writing good press release headlines and sub-headlines.

What this headline does right:
  • Tells us the author’s name and book title (both redacted)
  • Tells us the genre: action thriller
  • It’s at least 63 characters long (depending on the real author and title length), but the phrase parallel universe would likely be cut off in listing pages, so all we’re really left with is the Who  and the What
What this headline does wrong:
  • Describes the book as taking place in a parallel universe

This headline is more of a statement than a news announcement. It reads as if it was pulled from a descriptive paragraph and slapped into the headline.

Why does it matter that this book takes place in a parallel universe? The vast majority of speculative fiction takes place in some form of alternate reality, whether it’s our universe with some weird shit happening, or a completely unique fantasy world.

Try searching for “parallel universe” on Google and you’ll get 500 million results. Add “books” to that search, and the top bar will show works by authors ranging from Pratchett, to Asimov, to Pullman. The book named in this headline is not competing with those names.

What could be done differently:

Basically, the back half of this headline is fluff; it has no real meaning, and it’s not doing the press release or the book it’s promoting any favors by being so generic.

Instead, the author could hint at why this parallel universe is interesting, or maybe provide a news announcement, such as the release date. Here’s an example without completely butchering the format:

[Author’s] exciting action thriller, [Book’s Title], will be Released this Summer!

It’s not perfect, but it provides some valuable information to the reader–they should check out this book and add it to their summer reading list.

What do you think? How would you make this headline pop more?

Steve D

Awesome Con 2019 Prep!

Well, this week came up a lot faster than I had anticipated. We were off on our first road trip with Nugget for the last 10 days, visiting family in Michigan and Milwaukee. We had a great time, but now we’re back in the swing of normal life

Awesome Con begins on Friday, and I still have some logistics to work out. The countdown begins! Continue reading “Awesome Con 2019 Prep!”