Tag: strategy

Marketing Your Novel: The Marketing Strategy!

On By Steven D'AdamoIn On Publishing, Writers - Steve D'Adamo2 Comments

marketing-your-novel

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.

As I mentioned in my Friday Write-Day post a few days ago, some business-like details have fallen into place regarding the publishing of my book this year. This has allowed me to lay out a basic timeline and strategy for promoting and publishing my upcoming fantasy novel, The Warden of Everfeld: Memento. Continue reading “Marketing Your Novel: The Marketing Strategy!” →

Friday Write-Day: Busy with Business

On By Steven D'AdamoIn On Storytelling, Writers - Steve D'AdamoLeave a comment

fwd-busy-with-business

I nearly forgot it was Friday. I suppose that’s what the holidays do to you.

Writing was slow once again, despite my time off from work earlier in the week — 3,600 for the week and 24,800 overall. But my weekly total is low mostly because I’ve been… distracted by other priorities the past two nights. Continue reading “Friday Write-Day: Busy with Business” →

Marketing Your Novel: Types of Indirect and Content Marketing

On By Steven D'AdamoIn On Publishing, Writers - Steve D'Adamo2 Comments

digital-marketing-1563467_1280

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel. Also, I know free stock photos are lame. I’ll get my own legit photo for this series at some point, I promise.

As we move through this series, I’m going to try and tackle each subject in a logical manner, going deeper and deeper into the many topics and subtopics within marketing without jumping around too much. Thus, some of this information may seem repetitive, because we summarized a lot of it in my first post on where to begin with marketing your novel.

Today, we’ll look more closely at indirect marketing, since this type of marketing is more readily available to most writers, through the magic of the internet — and content marketing. Continue reading “Marketing Your Novel: Types of Indirect and Content Marketing” →