Friday Write-Day: Pre-Holiday Stress Time!

The holidays are usually somewhat stressful for me. Just making sure I’ve find appropriate gifts for people and can get to all of the family events is more than enough to think about.

Work has been stressful this week, largely because I was trying to wrap up a lot of things before being off for a few days.

But, I am off today, and thankfully, have some time to get shit done.

Continue reading “Friday Write-Day: Pre-Holiday Stress Time!”

10 Thoughts from Star Wars: The Last Jedi

I thought about writing a full-fledged review of Star Wars: The Last Jedi after seeing it on Friday night, but I’ve had several days to mull it over and read some other articles about it.

Such as this one, explaining why, evidently, a lot of Star Wars fans hated the film: http://epicstream.com/features/Top-13-Reasons-Why-Some-Star-Wars-Fans-Hate-The-Last-Jedi

I think instead I’m just going to highlight what stuck out to me about the movie.

Sound good?

***Spoilers Abound***

Continue reading “10 Thoughts from Star Wars: The Last Jedi”

Friday Write-Day: Strange Week

My lifestyle goals were… difficult this week. In fact I completely forgot about them — with good reason.

My aunt passed away unexpectedly last Saturday. Tuesday night after work, we drove my dad up to New Jersey for the funeral on Wednesday morning. Continue reading “Friday Write-Day: Strange Week”

Marketing 2017 Wrap-Up

Well, the numbers are not officially in, because there are technically still 20 days left in 2017. But, I am savvy and realistic enough to know when to call a game.

Our marketing efforts this year were… lackluster, despite my big talk way back in January. I don’t need to dissect our numbers (or my budget) to find the reason why, however.

The main culprit: I didn’t publish my book this year. I think most would agree with me that this was a wise decision, but it has necessarily delayed my own marketing efforts.

Still, there are some key lessons I can derive from this non-campaign. But first, let’s dig into the numbers. Here were my original marketing goals for this year, focused mostly on growing our audience. Continue reading “Marketing 2017 Wrap-Up”