On Publishing Sooner or Later: Pros & Cons

Over the last few months, I’ve been processing my ideas for writing and publishing books going forward. I last published something in 2019, with my short mythology series on Wattpad. I didn’t intend to go five-plus years until publishing my next story, but here we are.

I’m ready to embark on the next phase of my book writing/publishing journey. I say “embark”, because I’m not necessarily ready to publish right now — just to take the next steps. What I haven’t quite decided is how I want to proceed.

I could focus on my duology and try to get those out in 2025, at the soonest. That would enable me to attend a few book conventions or festivals with my duology and my previous novel, The Warden of Everfeld: Memento. I could also hold back, prepare several different stories, and then pursue a more deliberate publication schedule to drive higher overall sales.

So, I need to make a list of the pros and cons.

Publish sooner?

There’s no reason to make two different pros and cons lists, so I’m just going to focus on the most immediate question: Do I want to publish something in the near term, regardless of longer-term timelines?

Pros of publishing sooner

I could get my author name out there again.

  • Perhaps have new stories will help drive sales to WoEM. Then again, maybe that will draw unwanted attention to the fact that I have yet to publish my intended sequel to WoEM.
  • This likely implies a social media “presence” of some form, something I’m not thrilled about.

It would allow me to attend some book conventions or festivals with more than one book to sell.

  • I attended exactly one convention to sell my first book in 2019, and I greatly enjoyed it. It was so much more rewarding to talk to people about my book and meet other authors/creators face-to-face, instead of trying to advertise online.

I could feel like I’m making progress on my writing goals.

  • Perhaps a mental hurdle, but sitting on “finished” unpublished works for years could be a detriment to my motivation.

Cons of publishing sooner

I would be left with another uncertain publishing gap.

  • I could focus on finishing and publishing my current duology. However, once completed, I would feel the same pressure to identify a publishing timeline for my next work.
  • All the book marketing/sales threads, forums, and articles say that you shouldn’t leave too long a gap between publishing cycles. I’m not sure how important that is to me, though.

I’d likely need to establish a social media presence.

  • I’m not particularly interested in the idea of producing social media content just to get my name out there. I understand it’s something lots of authors have to do, but it would require additional mental energy I’d need to prepare for.

I’m not decided, but I think I’m leaning towards publishing sooner just to have something attainable to reach for. More pondering is needed.

Steve D

Book Publishing and Marketing Goals c. 2021

Title card for Marketing Your Novel, photo from AwesomeCon 2019 table, The Warden of Everfeld: Memento fantasy novel, Steve D'Adamo

I wrote earlier this month that I was reserving longer-term goals for my book publishing and marketing efforts, so here we are. In some ways, I have come to find yearly publishing and marketing goals a bit strange when I’m not publishing multiple books per year — or even one book per year.

However, I still think it’s important to have something to shoot for in any endeavor.

Continue reading “Book Publishing and Marketing Goals c. 2021”

2020 Marketing Goals: Midyear Catch-Up

Back in January, I laid out my goals for my book publishing and marketing efforts for this year. Now that we’re over the halfway mark of the year, it’s time to review–and likely revise–my goals.

By the way, does anyone else feel like we’re living in a completely different world now compared to January? It’s like we stepped into the dark timeline.

Most ridiculous moment of UK politics this year? : ukpolitics Continue reading “2020 Marketing Goals: Midyear Catch-Up”

2019 Book Marketing Goals Wrap-Up

2020 somehow feels like it’s already gone by so fast, until I stop and realize it’s only the second week.

Anyway, now that I’ve reviewed the numbers for this site in 2019, it’s time to go back to my book marketing goals for a final check-up. Continue reading “2019 Book Marketing Goals Wrap-Up”

2019 Marketing Goals: 3rd-Quarter Check-In

We have entered the final quarter of the year, and since I actually have a few meaningful updates to share, I wanted to check in on my marketing goals for 2019 as we hit the final stretch.

A few months ago, in my mid-year check-in, I revised my book marketing goals based on the (lack of) progress I had made to that point. Continue reading “2019 Marketing Goals: 3rd-Quarter Check-In”

Marketing Your Novel: 2019 Goals

I know we’re already a month a and a half into the year, but I haven’t yet laid out my book marketing plans. I needed some time to mull over what my real goals were and how I can actually reach them.

Answering the first question is easy: Sell. More. Books. As for the second question, well, let’s discuss. Continue reading “Marketing Your Novel: 2019 Goals”

A Quarterly Sales Report, and Other Things I never Thought I’d Write

At some point during the pre-publishing process for my first novel, I said that I wanted to be relatively transparent about how well my books did.

Well, it’s been over three months since I published The Warden of Everfeld: Memento. I’ve already talked about how my PPC campaigns performed. Now, it’s time to have a quick look at how they and my other marketing efforts helped me actually sell books.

Continue reading “A Quarterly Sales Report, and Other Things I never Thought I’d Write”