“Chat”
Casual dinner,
casual chat brings to life,
online comment threads.
Steve D
Tag: social media
4 Ways to Advertise Your New Book Online
Last month, I talked briefly about 4 broad strategies you could use to promote a new book release. Even though I’m still in the drafting phase of my short stories, I want to start researching book promotion strategies so I’m prepared for publication.
For this post, I’ll start looking into online advertising for a new book release.
Haiku Sunday – Missing
“Missing”
Waiting for a post,
using social media
as proof you’re around.
Steve D
5 Reasons Wattpad is Great for Writers
As some of you may already know, I’ve started publishing a series of short myths on Wattpad this year.
I’ve done my best to remain active on Wattpad, rather than just pushing Publish and logging out. After several months of pretty consistent use of this social writing platform, I wanted to highlight some of the things I think it does well. Continue reading “5 Reasons Wattpad is Great for Writers”
Shut Up and Do Your Job
Writers, actors, athletes, musicians…
Why do these types always have to insert their political views into their social media and public appearances? Continue reading “Shut Up and Do Your Job”
Marketing 2017 Wrap-Up
Well, the numbers are not officially in, because there are technically still 20 days left in 2017. But, I am savvy and realistic enough to know when to call a game.
Our marketing efforts this year were… lackluster, despite my big talk way back in January. I don’t need to dissect our numbers (or my budget) to find the reason why, however.
The main culprit: I didn’t publish my book this year. I think most would agree with me that this was a wise decision, but it has necessarily delayed my own marketing efforts.
Still, there are some key lessons I can derive from this non-campaign. But first, let’s dig into the numbers. Here were my original marketing goals for this year, focused mostly on growing our audience. Continue reading “Marketing 2017 Wrap-Up”
Mid-Year Marketing Report: How Are We Doing?
June is just about over, and that means we’re halfway through 2017. I set some pretty lofty goals for both my marketing and publishing efforts this year, so I think it’s only fair that I update you all on my progress so far.
Here’s how my 2017 marketing campaign has gone through six months. Continue reading “Mid-Year Marketing Report: How Are We Doing?”
The Key to Social Media Marketing
Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.
About two months ago I discussed social media marketing in this space, and how I have been applying basic rules for promoting my author brand on social media to my own Facebook page.
In that post, I provided four basic tips to running a successful marketing campaign through social media and shared my own experiences thus far with building an organic following. Continue reading “The Key to Social Media Marketing”
Marketing Your Novel: Indirect Marketing through Social Media
Want to know a secret?
I don’t like social media. I use it, like most people, to keep up with friends and family and laugh at dank memes and cat videos, but otherwise, I rather despise it.
There’s just too much noise, and it stresses me out with overexposure. I’m an introvert by nature, and social media only tends to amplify the loudest, most reactive, and most obnoxious qualities of human interaction.
But, the fact is, some form of social media is basically a required piece of a marketing strategy. Continue reading “Marketing Your Novel: Indirect Marketing through Social Media”
Marketing Your Novel: Types of Indirect and Content Marketing
Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel. Also, I know free stock photos are lame. I’ll get my own legit photo for this series at some point, I promise.
As we move through this series, I’m going to try and tackle each subject in a logical manner, going deeper and deeper into the many topics and subtopics within marketing without jumping around too much. Thus, some of this information may seem repetitive, because we summarized a lot of it in my first post on where to begin with marketing your novel.
Today, we’ll look more closely at indirect marketing, since this type of marketing is more readily available to most writers, through the magic of the internet — and content marketing. Continue reading “Marketing Your Novel: Types of Indirect and Content Marketing”
Evening Satellite Publishing 