Public Service Announcement: RSPC Will be Migrating

It’s just time. I’ve been running both this website and EveningSatellite.com, our book imprint, for almost two years, and I’ve felt more and more like we didn’t need two websites.

So this blog will be migrating to EveningSatellite.com in the next couple of weeks. My sources on the interwebs tell me that I should be able to do this with no detriment to our followers, content, etc., since they’re both WordPress.com sites, but I am wary.

So if you suddenly come here and it looks a bit different, that’s why. Continue reading “Public Service Announcement: RSPC Will be Migrating”

Marketing Your Novel: Types of Indirect and Content Marketing

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Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel. Also, I know free stock photos are lame. I’ll get my own legit photo for this series at some point, I promise.

As we move through this series, I’m going to try and tackle each subject in a logical manner, going deeper and deeper into the many topics and subtopics within marketing without jumping around too much. Thus, some of this information may seem repetitive, because we summarized a lot of it in my first post on where to begin with marketing your novel.

Today, we’ll look more closely at indirect marketing, since this type of marketing is more readily available to most writers, through the magic of the internet — and content marketing. Continue reading “Marketing Your Novel: Types of Indirect and Content Marketing”

Marketing Your Novel: Where to Begin?

Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last  four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel. Also, I know free stock photos are lame. I’ll get my own legit photo for this series at some point, I promise.

Telling people that I work in online marketing typically induces one of two reactions in people. Either, “holy crap, how could you work in such a scummy, manipulative industry,” or “wow, marketing my work is so intimidating, where do I begin?” Continue reading “Marketing Your Novel: Where to Begin?”

Meta-blog + a Note on Using the Interwebs

Every now and then someone I barely know at some party or bar or during a random conversation on the train will ask me that all-important icebreaker: what do you do for a living? My default answer of “I work for a marketing firm” tends to be enough for most, because the more detailed explanation either confuses them or does not interest them in the slightest.

Rarely, however, do I receive the following in almost automatic response: “Oh, so you manipulate people.” Continue reading “Meta-blog + a Note on Using the Interwebs”