For whatever reason I’ve been thinking a bit about my writing and publishing goals for next year, including my goals for this site. That, of course, leads me into thinking about what I want to do with this site in general.
Well, I’ve had about a week to collect myself and focus on the business side of publishing a novel. Now, I’d like to discuss how I am planning the pre-release and release phases of my novel from a marketing perspective.
My marketing efforts last year were focused on audience-building, and that’s largely still the goal. But now, with a tentative release date of early 2018, I need to be sure that the audience I build is actually interested in buying my book.
June is just about over, and that means we’re halfway through 2017. I set some pretty lofty goals for both my marketing and publishing efforts this year, so I think it’s only fair that I update you all on my progress so far.