June is just about over, and that means we’re halfway through 2017. I set some pretty lofty goals for both my marketing and publishing efforts this year, so I think it’s only fair that I update you all on my progress so far.
Here’s how my 2017 marketing campaign has gone through six months. Continue reading “Mid-Year Marketing Report: How Are We Doing?”
I’ve been a little too focused on just writing the last few weeks. I forgot for a moment that I was supposed to enjoy the process. The strict deadlines I had imposed on my word counts and finish dates were weighing down the writing itself.
It took an off-hand reminder from the lovely Jessie to remember: love what you write, and write what you love. Continue reading “Remember to Write What You Love and Love What You Write”
Last month, I provided a spotlight bio of my protagonist, Aston. So this week, I wanted to do the same for my other protagonist, Jaed. Continue reading “Warden of Everfeld Character Spotlight: Jaed”
If you’ve kept up with my marketing/branding series “Marketing Your Novel” recently, you’ll know that we distributed our first press release at the end of April.
As I described in my last post about that press release, we announced the official launch of our publishing imprint, Evening Satellite Publishing. Today, I wanted to provide a brief summary of the four key elements of our press release that I believe helped our strong results. Continue reading “4 Key Elements of Our Press Release”
Analytics.
That’s a big scary word that most people try to avoid at all costs. Unfortunately (for some), it’s the most important part of any marketing campaign. Analytics tell you how well your marketing campaign is performing in real data.
For an online press release, there are a few key data points you should be looking at. But let’s back up for a moment. I sent my first press release on April 25th. Continue reading “Press Release Analytics: How Our First PR Performed”
Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.
Well, it’s been quite some time since I’ve updated this series. The last time we checked in, I discussed marketing through social media.
Today, I’m going to take a look back to a previous post, in which I provided a summary of sending online press releases. Why?
Because I just sent my first press release! Continue reading “Marketing Your Novel: Why Send Press Releases?”
We have a publishing imprint! Jessie and I have officially founded (wow, that’s a big word) Evening Satellite Publishing!
Evening Satellite Publishing will be the imprint for all of our print publications in the fantasy and sci-fi genres, including The Warden of Everfeld: Memento and Jessie’s as yet unnamed sci-fi novel. Continue reading “Friday Write-Day: We Have an Imprint!”
In case you haven’t noticed, progress on Manuscript: Beta has been slow for the last few weeks. This has been due to a number of factors, some of which are my fault. Continue reading “Friday Write-Day: March is Writing Crunch Month!”
Disclosure: I work for a marketing firm. While I have no formal education in marketing or business and would never claim to be an “expert”, working in online marketing for two companies over the last four years has taught me a lot. This series will explore the marketing strategies I will use to promote my upcoming novel.
About two months ago I discussed social media marketing in this space, and how I have been applying basic rules for promoting my author brand on social media to my own Facebook page.
In that post, I provided four basic tips to running a successful marketing campaign through social media and shared my own experiences thus far with building an organic following. Continue reading “The Key to Social Media Marketing”
In my quest to achieve 60,000 words total for Manuscript: Beta last night, I nearly forgot to put together a post for today. Well, here it is. Continue reading “Friday Write-Day: Brief Last-Minute Update!”
Evening Satellite Publishing 